SELLING JEWELRY ONLINE: CREATE AND ESTABLISH YOUR BRAND IN 2022

I don't know about you, but when I was little I spent endless hours creating jewelery of all kinds, using whatever I had available: threads, beads, plaster... it was enough for me to create, and I was happy. Then, I will admit, I moved that creativity to something else, but if you have a particular eye for all that glitters, selling jewelry online can be an incredible opportunity. And no, it's not just the "shiniest" jewels that are successful with online sales.




Gold, silver, copper, but also silicone, old tires, pa  Phone Number Data  per clips, 3D prints and so on and so forth. When we talk about selling jewelry online, there really is a market share for every type! What is missing is a practical and complete guide that explains in detail how to sell jewelry online successfully, and how to do it in 2022. Well, here it is! Start selling online with Shopify Start your free trial Selling jewelry online, but what kind? The first thing you need to ask yourself if you intend to sell jewelry online is: What kind of jewelry do I want to sell? And it's not so much about materials but rather about the type of jewellery.





While all alternatives are absolutely valid and can be turned into a successful business, there is a certain difference between selling: Precious jewels Costume jewellery Handcrafted jewelry Let's now see in detail what the characteristics (and needs) of these types are. Sell precious jewelry online If you want to sell precious jewels online, you must take into consideration some fundamental characteristics of this market: Products must be created with precious and/or semi-precious metals and gems The selling price will be higher than jewelery made of other materials The packaging must be of high quality The packaging must reflect and reflect the luxury of the products Your buyer personas will be interested in jewelry for special occasions or events Your customers' purchases will be the subject of reflection, they will not be impulsive