Do you use flash sale channels? Careful! They can harm your spa Share on whatsapp Share

 If you want more information, I recommend that you read this article: Spa breaks for people with cancer 5.- Low cost spas for all budgets As we said at the beginning, the wellness trends that will come in 2018 are a reflection of the world in which we live. Therefore, it is not surprising that the debate on economic inequality, unfortunately so present in our country, has fully entered the wellness sector. Hence, for some time now, there have been spas that cover the needs of all social strata and not just the elite , as had happened until relatively recently. Thus, the trend tells us that we will continue to see an increase in services for this segment of the population that demands cheap flights, cheap hotels and, why not, low-cost spas . Furthermore, it is not only an economic question but a moral question: Do only wealthy people have the right to rest and well-being? Of course not and, as a consequence, foundations such as the “Beauty Becomes You Foundation” have begun to emerge, bringing together therapists who voluntarily and free of charge decide to provide their services to the most disadvantaged sections of the population

 on linkedin Share on facebook Share on twitter Woman in a Turkish bath Do you use flash sale channels to sell your spa services? Careful! Without meaning to, you may be harming your own spa because you are directing your sales to external channels that commission Binance App Users Data at very high percentages. And worst of all: customers get used to these channels that force you to carry a very aggressive discount line. Does this mean we should abandon flash channels? Of course not, but we must use them intelligently. In fact, in this article I propose some ideas for you to take into account when using these platforms. But let's go step by step: 1.-) What is a flash sale A flash sale is, according to the Dinatur consultancy , “a promotional sale that occurs in a limited period of time.



 Actually a flash sale, as such, you can do it using your own website (as long as you offer a reservation system). For example, a spa circuit to which you apply 30% only during Black Friday. Recommended reading: How to make irresistible offers on your spa that everyone wants to buy. What happens is that if you do it through your website you do not have to share your profits with third parties, but all the income comes to you directly. 2.- What are the main flash sale platforms A classic among the classics is Groupon, but there are others like Lets Bonus, Grupalia, Atrápalo and a long etcetera. The fact is that on these platforms, the condition for promoting a spa service is that you apply a fairly high discount. Sometimes up to 70% and, as you may have seen from your own experience, you will know that this is not always profitable. Disadvantages of using flash sale channels Among the main disadvantages we find these: You attract an audience more interested in price than quality and that does not guarantee that they will demand any additional service once they are in the establishment or on a future visit. With the discount plus the commission that the platform takes, you can barely cover expenses.