Why Email Marketing Is Still Popular: 5 Reasons to Send Emails

Email marketing remains one of the most powerful ways to communicate with your audience. Why?
Customer attention is one of the components of marketing, and the inbox remains a personal space that people check every day.
Automation and analytics simplify the process, and the ability to integrate with other channels strengthens your strategy. But how do you make your emails actually work?


Why Email Marketing Is Still Popular: 5 Reasons to Send Emails
High Return on Investment (ROI)
The main reason for the popularity of email marketing is its high return on investment (ROI). According to research , every dollar invested in email newsletters can bring in $32 to $45 in profit. This makes email marketing one of the most cost-effective Germany Email Database ways to attract and retain customers. Our company's statistics also confirm that email newsletters top the top 3 most converting sources of traffic for online education. Therefore, our webmaster contractors often choose this method as their main source of traffic.


Our case: In December 2023, a webmaster made ROI: 7391% from email newsletters on educational offers . He invested 3,500 rubles and earned 262,186 rubles. The numbers speak for themselves - email marketing is still popular.


Personalization and segmentation
To easily customize emails for each recipient, use: Unisender, SendPulse or Mailchimp — these are popular email marketing tools that allow you to customize emails for each recipient. Such personalized emails that take into account the interests and behavior of customers are more likely to be opened and clicked on. For example, newsletters divided into segments receive twice as many clicks as newsletters without segmentation .





More formats and content
You can use different types of content in your email: texts, images, videos that can increase click-through rates by 300%, and interactive elements — things you can do something with right in the email. For example, buttons you can click, surveys you can fill out, or images that change when you hover over them. Diversity of content helps keep the reader's attention and achieve different goals — from informing to encouraging action.


Durability and affordability
Unlike social media posts that can quickly get lost in news feeds, emails stay in the recipient's inbox until they delete them. This means your messages can be read at any time convenient for the user, increasing the likelihood of engagement.