This type of content is also unifying

This type of content can increase the time spent on your website and offer you a wide range of benefits. Here are 3 good reasons to use interactive content. 1. Interactive content transmits information better Numerous studies have shown that active participation makes learning easier. When we are asked for a personal commitment, we use all our senses and are able to assimilate a given topic in greater depth. Additionally, interactive content provides a wealth of information and is more intuitive than static content. 2. Interactive content is stimulating Interactive content draws the user's attention and arouses their curiosity due to its playful nature.




For the user, it may be finding the correct answer to a game or clicking on a “Top 10” list. . For example, surveys and petitions involve the Internet user through a feeling of belonging to a group, knowledge or impact of opinion. This produces a very powerful Email Data identification with the content and with the company or person who generated it. 3. Interactive content can improve your content marketing strategy The creation of interactive content can become an important added value for your company. Although it is a little more expensive, this type of content positively influences the KPIs (key performance indicators) of the marketing department .





Among the benefits are: Increased visit time on your website: users stay on your site longer when they feel a real commitment to your content. Customer loyalty: useful and fun interactive content that responds to the needs of your customers, helps to convey a positive image of your company. Raising awareness of your brand: quality content is viral and contributes to brand awareness. Attribution of authority: the quality of content is a solid foundation for establishing opinion leadership.