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The CEO of Seat warns of the problems that ChineseSeat's viability is closely linked to Cupra's current position. With just 5 years of life, the latter has represented 40% of the Spanish group's sales and, by 2023, they are expected to rise to 50% . Given this situation, Seat 's future is uncertain. Although in the presentation of results, the group's CEO, Wayne Griffiths, announced his turn towards micromobility. Although Cupra has more muscle than Seat, for Griffiths both brands are profitable and successful . "The 2 brands are profitable, although Cupra, being in another segment and having other prices, is more profitable ," explains the CEO in an interview with Expansión . The true success of the young brand is its Cupra Formentor , a sales leader. However, for the collective imagination, the important one is Seat, which, thanks to models like the Ibiza , the Arona or the León , has earned a place in the market for several decades. Although these combustion cars have a place until 2035, the problem arises from that year on, when Europe prohibits their sale . Of the 2, Cupra is the one that is electrified, while Seat has not made the slightest gesture to join that future. " Seat, as a company, is fitter than ever and so is the brand ," says Wayne Griffiths. Mikel Palomera, general director of Seat America Cell Phone Number List and Cupra Spain: “70 years ago we put Spain on wheels, now we want to put Spain on electric… wheels” In fact, according to Griffiths, the fact that Cupra started electrification over Seat was because the former is more profitable and they had to concentrate investments. Today, profitability with the margins of electric vehicles is a swampy problem, since the batteries necessary to start them are very expensive. This strategy that the l es group followed has also allowed it to have a brand for combustion models and plug-in hybrids. 
Which protects it from any market demand and puts the group in "the best possible situation." Another problem that electric cars have, and that other companies are already warning about , is Chinese and, to a lesser extent, American competition. These countries are much more advanced and have more aid, so they are already a serious threat to European industry. That is why Griffiths affirms that we must react "urgently" if we want to maintain the competitiveness of companies in the region with respect to their North American and Asian rivals. " Europe needs an equivalent response if it wants to be competitive in the future ," he emphasizes. Along these lines, he believes that the second call of the Perte VEC can be a great solution, as long as the same errors as in the last edition are not repeated. |
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