Email Template Customization: Mailchimp offers a number of customizable email templates.

You can design or choose from pre-designed templates that suit your brand and preferences. An email template serves as a layout for your newsletter.
Content Selection: The next step is to select the content to include in the email campaign. Mailchimp pulls the latest posts or updates from your RSS feed and displays them in your email using content blocks.


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Personalization and Design: Mailchimp allows you to personalize your email by adding elements of your brand, such as your logo, colors, and content formatting. You can also add personalized greetings and messages to better engage your subscribers.


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Scheduling: You can choose a specific day and time when you want the email campaign to be sent to your subscribers. This scheduling feature allows you to send emails at optimal times, taking into account factors such as time zones and engagement patterns.
Automation: The entire process is automated using the RSS-to-Email feature. Whenever new content appears on your blog or website, Mailchimp automatically generates an email newsletter using the latest posts from the RSS feed and sends it to your subscriber list based on the schedule you choose.