Stories and other ephemeral content formats are gaining ground

You gain more and more power, but the scroll takes first place. Posts are estimated to have up to 10x the reach of traditional posts, so they can be the best way to connect with more new fans. Also consider that you can increase the reach of your posts by including hashtags. For many marketers, choosing hashtags is not a random task, in most cases it is recommended to include the maximum number of high, medium and low frequency hashtags, the maximum number of geotags and personal tags, and the maximum number of viral tags. Designation. Tips and Tricks to Leverage Algorithms and Increase Post Reach Using the tips we've shared below, you can increase engagement with your posts, connect with more followers, and improve your brand's position online. Publish engaging, interactive content Create content that always puts users at the center of your strategy. He will ensure that




On this page, likes, comments, and notifications collect photos and videos that a user should like based on their previous behavior in the app. Once the app finds some photos to recommend to users, it categorizes them based on four main types of signals: Posting statistics These signals are based on how often and how quickly users like, comment, save and share posts. Explore Activity If a user interacts with a certain type of post while browsing, it will try to show you more content similar to that post. History of user interactions with the author of the post Again, it is very likely that the user has never interacted with the author. In that case, the post will be more impressive. Information about the author of the content This data is based on how often other users with similar interests interacted with the author of the post in the previous weeks. How does the algorithm categorize reels? Unlike Stories and Feeds, Reels are meant to entertain users. Most of the content provided does not come from accounts that users follow. When categorizing them, the algorithm pays particular attention to signals related to the individual's enjoyment of the video.


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The main signal used by the Reels algorithm is user activity - these signals analyze the user's behavior towards recently liked comments or saved reels. History of User Interactions with Reel Creators While much of the content served does not come from accounts the user follows, reels will be highlighted specifically if they have interacted with that account in the past. Information about reels. This data comes exclusively from the cylinders themselves. Select music or track. Content type. Tracking time. Average involvement. Popularity. Information about the author of the coil. These signals will be used to highlight content created by creators that are loved by their audience based on their engagement. Judging by popularity and overall engagement. Based on these signals, the algorithm will make more frequent predictions based on factors that measure the likelihood that the user will perform one of four actions. The user sees the entire reel. The user likes the reel. User comments on the cylinder. The user goes to a music page that might be of interest to you. Trending: What types of posts have the most influence on the Internet? This year, both formats will take center stage, allowing for more interactive temporary content and reels to be generated on the platform.