. 10 creative ideas for your supermarket to sell more in winter

10 creative ideas for your supermarket to sell more in winter If you are looking to sell more in winter and boost your retail results in the coldest season of the year, you are in the right place. It is common for sales in supermarkets to follow seasonality throughout the 365 days. Therefore, with the arrival of colder temperatures, some of the products most consumed by customers are also changing. In general, it is possible to highlight some changes, for example: cold drinks give more space to hot ones . Also, soups, breads, cheeses and chocolates are becoming more sought after by customers.


In addition, dishes more typically consumed in winter may be more successful among consumers, such as fondue, for example. Furthermore, other items, such as thermoses , may also be more sought after by consumers. In other words: if your supermarket ws data   works well with the arrival of winter, analyzes sales from previous years and creates assertive and creative campaigns, it can move different sectors of the store and increase the average shopping ticket. All of this, of course, at the same time as being attentive to the needs of customers and with the ability to anticipate their desires and desires. And it is to help you create creative campaigns that bring a high return on investment and also help to build customer loyalty that we have prepared this text.





Follow along and get good insights to sell more in winter! How to sell more in winter? 10 action tips to apply in the supermarket 1. Analyze sales data from previous years At the beginning of the text we mentioned some products that tend to have strong sales during the coldest period of the year. However, you will only know exactly which merchandise are most successful in your retail store if you check sales data from previous years . This action will clarify information such as: Customer profile (age, gender, age, where they live, etc.); Customers’ favorite products; Products that you thought would be successful, but that “ran aground”; Average sales ticket; Number of products purchased by customers in each purchase; Items that your supermarket sold the most at a certain period of the year; Compare the amount spent by customers who are part of your Discount Club with those who are not registered – it is very likely that Discount Club consumers spent a higher percentage than others, among others.