Was your targeting wrong? Was it to broad?

So once again using a break-even CPS number of $25, I would make up my mind before starting any test campaigns that I was going to spend between $50 – $75 (2-3x) total and if I did not see at least one sale after spending that much I’d end the test and move on to either a new product or a new campaign with different targeting and creative.                                  
At a $25/day budget that would be letting it run for at least 2 days. Then on the 3rd day I would make a decision based on what had happened whether or not to keep moving forward with the campaign.


Now you might be thinking… “wait a minute, only one sale on $50 – $75 spend is actually losing money!” … and you’re right, but getting the first sale was always enough to let me know that something about this campaign is actually right. It was enough to encourage asia mobile number list me to let it go for at least another 2-3 times the breakeven spend in hopes that more sales would now start to come rolling in as Facebook begins to optimize the ad campaign.


Many times that’s exactly what will happen, but you need to still be prepared to shut it off if you do not at least get close to your break-even point after a few more days worth of testing.


DATA!
Data on what worked and what didn’t work. When you have a failed test campaign don’t just turn it off, throw your hands up and say to yourself… “This will never work!”






Instead, take the time to look at everything you did and ask yourself… “Why didn’t this work?”                              


Is your product just not that appealing? Was your creative just not that compelling?


Read the comments that people left on your ads to see what people were saying about it. If there were no comments that can many times be an indication that people were not very interested.


That goes for your ad’s relevance score and interaction rate as well. I normally tell people not to get hung up on likes, shares and comments as they are not the most important metrics in a Conversion focused campaign. However, I have never seen a successful campaign that does not naturally get them. So if your failed campaign had little to no social interaction that in itself is telling and a good indication of what may have went wrong.


At the end of the day, if you do this long enough you are going to win some and lose some and you will begin to intuitively get a feel for what works and what does not.


So use the advice I’ve given you here to test smarter. Be willing to take the time to learn from your failures and you will do well!


Conclusion
In any case no matter what happens when you are testing your campaigns, whether you find a winner or it fails you need to remember that any time you are paying for advertising you are always getting something in return.How Should I Use Social Media For My Dropshipping Business?
Social media marketing can’t be simply left as an after-thought for your dropshipping business if you’re going to succeed in a world where everything we do is tweeted, liked, and shared.
The truth, however, is that many dropship business owners do just that – they create a Facebook page, or set up Instagram and Twitter accounts only after they’ve launched their business, then dive into a desperate scramble to build a following and make social media work for them.


Needless to say, it rarely does. At least not when this approach is taken. For most business owners, it’s a case of too little, too late.


If you’re really going to make money dropshipping and actually be successful at it, social media needs to be integrated into everything you do, right from the get go.