Tips to Create Great Video Content

Even if you are temporarily intimidated by targeting ads to remarketing groups and setting up events, after some time you will thank yourself for this traffic, because the pixel will constantly collect data about your website users. And the more data it has, the faster (and cheaper) it will optimize campaigns directed to remarketing groups, once you are ready to launch them.

To configure a pixel, you (usually) do not need coding knowledge, most popular content management systems (such as WordPress or shopping platforms) have ready-made integrations - in the CMS panel, you just need to paste the code that you generate phone number list in the Company Manager. Moreyou can read about the configuration itself at the source , and now let's get back to audience groups and the possibilities that the Facebook pixel opens up in terms of creating them. Simply put, thanks to pixel data.



Facebook advertising can be displayed to people who visited your website.But not only. You can go to the so-called abandoned carts and display advertising material to people who added the product to the cart but did not complete the purchase. Nay! You can show them ads for the specific product that was added to their cart. Of course, you don't have to set it manually for each customer, everything is automated if you have a properly configured store catalog.