]The pandemic also brought some good conclusions.

The specificity of the cosmetics industry – challenges in the project Poland is the sixth cosmetics market in Europe and is growing the fastest in the region, and according to Deloitte, the forecast value of the cosmetics market in Poland in 2021 will be PLN 20 billion . Our client's biggest challenge is the very high competitiveness of cosmetic brands. Moreover, the structure of the Cetaphil website is specific because it contains many different language versions with the same structure . Some changes require making them globally , which in turn limits the optimization possibilities on the website.


Moreover, the topic of the website refers directly to dermatology, hence proposing appropriate content that meets the requirements of the medical industry was an ambitious task and from the beginning we knew that obtaining satisfactory results requires consistency in our actions Phone Number Data as well as mutual understanding and patience on the part of the client. Goals and assumptions of cooperation All planned and implemented activities are based on a holistic approach to the client's business. The synergy of activities in the area of SEO and Content enables the most effective implementation and support of goals in the long term . We have defined the key goals of our cooperation: Strengthening the website's visibility by expanding its blog section, containing guide content.





Taking care of the needs and doubts of target groups related to facial skin care by creating expert content. Building brand image and product awareness. What actions have we taken? Keyword analysis in TOP3, TOP10 and TOP50 The analysis we carried out for the client at the beginning of our cooperation showed that, compared to competing websites, there is a great potential for improvement in terms of the number of phrases for which competitive websites are visible. We have convinced ourselves that it is worth taking action to use this potential and turn it into valuable visits to the customer's website. SEO support focused on building website visibility In pursuit of the goals defined at the beginning of our cooperation, we distinguished priorities whose improvement could contribute to strengthening the position of the website to the greatest extent : Content optimization on the client's website : expansion of content on the website in.