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Presentation of the project to investorsIn different agencies the price is from 1 BTC or ETH to 20 thousand US dollars (with the possibility of sending through the investors' base). Traffic. Includes the purchase of ads through special services. Despite the ban on social media advertising campaigns, ads are still running on Google and Facebook. Price from 10 thousand US dollars. Road Show from 30 thousand US dollars. in different ways: conferences, blogs, etc. PR from 50 thousand US dollars. It is the promotion of the product on the channels, the use of services to search for viral content, publications in the media, etc. SMM and crowd marketing from 25 thousand US dollars. Management of thematic groups, social networks, etc. Constant live communication with the public is important. Conducting webinars from $500. Americans. Also to the most consumable items it is necessary to add legal services (from 50 thousand US dollars and more), as well as the cost of computer development of the platform itself. There are exceptions. In the summer of 2017, the Civic cryptocurrency attracted more than 30 million US dollars, almost without using marketing tools. The secret of Jamaica Mobile Number List success is that the developers themselves were able to "turn on" investors with the idea, but not everyone succeeds in this way. Furthermore, the second half of 2017 was the best period for ICO. If there is practically none of the above in the ICO project considered for investment, scammers are in front of you. ICO and scammers Why spend money on expensive development and promotion of the platform. 
The goal is to make money, and investors do not really want to understand the essence of the project? Other interesting figures: According to a study by the University of Luxembourg (mentioned above), 70 out of 100 ICO projects investigated did not have any legal information explaining the legal aspects and possible risks for a potential investor. Only in 40% of cases does the site show the real names and contacts of the developers. 18% do not have equipment information in the sample of projects investigated. In 2017, several cases were recorded in which the name of Vitalik Buterin was specified as a consultant on the Startup pages, which did not coincide with reality. 4 ICO projects out of 100 have not demonstrated a convincing explanation of what the essence of the platform's work is. |
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