What is drip marketing and how to use it

Effective lead generation is a complex process that involves many different marketing tools, including drip marketing. The phrase "drip marketing" appeared as a direct translation of the English term "drip marketing" and is a planned automatic email newsletter. The goal of such a strategy is to attract traffic to the site , increase user engagement, and, as a result, conversion. Start using drip marketing to promote your products and brand with the email marketing tool from Wix. We have prepared a detailed guide that will help you launch an effective email newsletter and get the most out of the drip marketing concept. What is a drip campaign? A drip campaign is a form of marketing automation that is most often used in digital marketing. It sends a series of pre-written messages to your contacts over an extended period. The sending time of each email is based on specific triggers.


For example, you can schedule the first email to be sent to users after they subscribe, and the second email to be sent 3 days later. Drip mailings have several advantages: They help you gently nurture relationships with customers, gradually increasing their interest rather than annoying them with too much content. Since such emails are personalized, they are more attractive to users, which Buy Email Database List  ultimately affects the increase in conversion and decrease in the number of unsubscribes. Drip marketing increases user engagement, keeping your brand top of mind. Well-written emails with a convenient and unobtrusive sending schedule increase customer trust and help move them through the sales funnel. Which platform to use for drip marketing? Creating a drip mailing directly from the site control panel is probably the most convenient way. Thanks to this approach, all information about your business, reports and data on email mailings will be concentrated in one place. We recommend trying out Ascend 's Business Tools . They're located on the side of your Wix dashboard. Hover over "Client Management" and select "Automated Processes." Use the multi-action automation feature to create a sequence of up to 10 targeted emails based on a single action.





Ascend Drip Marketing Platform Types of Drip Marketing Campaigns Welcome Emails: Create automatic welcome emails when a new user registers, subscribes, or requests a free trial. Let them know you’re excited to meet them and tell them more about yourself, your brand, and its philosophy. Sales Funnel: Create a series of emails that push potential customers to make a purchase. Send brochures, demos, trial access. Ask them to share their tasks to better understand how to close their needs. User engagement: These are emails that invite users to return to your site. For example, a “We miss you” email to subscribers who haven’t interacted with your brand in a while, or a “You may also like” email that highlights products and services that might interest customers. Abandoned Cart Reminders: Sometimes customers abandon their carts not because they don’t want to buy the items, but because they got distracted or something more important happened. These users should be reminded of their purchases because they are the hottest leads who are closest to completing the order. Renewal reminders: Send renewal reminders to your customers if your product is a subscription product. If renewal is automatic, notify users in advance that they will be charged soon. Otherwise, warn them that their subscription is about to expire and remind them to pay to continue using the service. Confirmation Emails: Send an email thanking you for your purchase, confirming payment has been received, and inviting you to make further purchases. Guides: Create a series of emails, each covering a specific topic. For example, turn your blog content into an SEO course, with a specific section covered in a separate email.