年使用的最佳 营销策略和最佳实践

When it comes to Twitter's marketing strategy, the past year hasn't been the best time for the social platform. In 2016 and 2017 in particular, the platform was used to spread negative news about the 2016 election. There is a lot of abuse and bullying on social media platforms. Effective Corporate Twitter Marketing Strategies However, Twitter did respond quickly and implemented many changes that improved the situation for the social platform. They tackle bullying and fake news, which is a very good situation for Twitter. This makes the platform still relevant and a valuable marketing tool for every brand out there. There are marketing strategies you can use on Twitter specifically to promote products and engage with customers. 1. Use humor in tweets Brands that use humor in their tweets get retweeted and more people follow.


This is so because using humor as the face of a brand makes people excited to revisit the Twitter page and share the news with their friends. Examples of brands implementing this strategy are: Wendy's, a fast food chain; they use sarcastic comments when responding to customers, which results in a lot of retweets. • The super popular streaming service Netflix  has an email list of decision makers  who are using clips from their original series and making inside jokes. • Spirit Airlines often makes light-hearted jokes on their Twitter account and takes a positive approach to stressful situations. These are some examples of well-known companies using humor to generate huge responses among their Twitter followers.





Stay creative and visuals Get as creative as possible while providing as many personal responses to clients as possible. Getting creative with the content and visuals of your tweets can really impact feedback. It can be too boring to keep the same format on all your tweets. Using visuals in tweets makes people three times more likely to engage. 3. Stay Personal When it comes to Twitter, customers want personalized responses. When people know the company is listening to them, they want to be recognized and satisfied. While there will always be a segment of customers just looking for a refund, most loyal customer complaints are valid. What these people need is a signal from the company that someone is listening and addressing relevant issues.